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Why Tourism Needs an Economic Rethink
Tourism has the power to transform cities, preserve cultures, and create opportunities. But it can also slowly erase the very communities that make a destination special in the first place. For decades, tourism has largely been designed around convenience and scale. Large hotel chains, global booking platforms, international restaurants, and massive tour operations dominate many destinations around the world. While this model generates revenue, an important question often get

Rodrigo Baena


The Long Life Locals Manifesto - Travel is Economic Power
Travel Is Not Neutral.
Every time we travel, we move money.
Not just memories. Not just photos. Money.
And money shapes places. It decides which businesses survive. Which cultures stay alive. Which communities thrive. Yet most travelers never think about this.

Rodrigo Baena


My First Year Adventure Living in Setúbal, Portugal
Hey there! So, let me take you on a journey through my experience of living in Setúbal, Portugal, for the past year. Trust me, it's been...

Rodrigo Baena


I didn't know I was Portuguese !
I was born in Brazil, so I thought I was Brazilian. My grandparents on my dad’s side were of African descent, so I thought I was African...

Rodrigo Baena


Following my ancestors and finding magic
We return to places to rekindle our experiences, to reunite with old friends, to share laughter with relatives who still call that place...

Rodrigo Baena
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